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The La Reine brand was founded in 2019 by Haredi fashion designer Malky Lipsker Schiff.
The La Reine story began when I was a young girl - I designed and sewed clothes for custom-made customers, until I decided to create my own real collection 
out of a huge passion and vision to bring precise international fashion in a classic style to the religious sector,
and with a promise to produce quality items that are timeless, that always remain in fashion.

The name "La Reine" means "Queen" in French, which is my name (Malka). The name symbolizes the style and values of the brand - the modesty that crowns our heads, the royal class and elegance that characterize the line. 
When we first started, we took orders from Grandma's house, until the brand began to gain momentum; collection after collection, the items sold out of stock in minutes. There was a great demand, and Le Ren's clothes became difficult to obtain.
Customers wanted the clothes - and the passion that came from the heart and created this fashion.

We opened a beautiful studio to allow customers to physically purchase and enjoy an exciting boutique shopping experience. Special events are held at the studio from time to time, and customers from all over the country come to us to experience firsthand this thing called La Ren - the precision, the attention to detail, the service and personal attention, and the pampering we provide to each one.

Today, we are a leading brand in the ultra-Orthodox religious sector, standing out with our own unique fingerprint.
We succeed in bringing innovations to modest fashion in every collection, and a unique and personal customer experience.